About Dona Forta
A Note from Liana Hill, Founder
Dona Forta means "Strong Woman." I believe that strong, confident women are more interested in developing their personal style than following trend. They invest in well designed, high quality clothing that aligns with their values. They know who they are, and their style is born out of their sense of self.
Dona Forta is a place for women who know who they are and what they want. It is also a place for people to discover and develop their personal style, to express who they are and who they are becoming.
Dona Forta is a place for women who know who they are and what they want. It is also a place for people to discover and develop their personal style, to express who they are and who they are becoming.
Dona Forta is a slow fashion boutique. We believe that a key area of environmental responsibility is buying clothes that last. When we talk about slow fashion vs. fast fashion we are talking about exactly this. Fast fashion is fleeting-trend focused, and does not prioritize quality or longevity. Trendy, poorly made clothes are apt to get thrown away once a trend passes. This contributes to overflowing landfills and other environmental problems. Dressing according to your own personal style means you can buy clothes you keep for a longer time. When a person focuses on personal style instead of trend, they can build a wardrobe over time that expresses themselves and highlights their uniqueness. I like how Victor Hugo put it: “Style is the substance of the subject called unceasingly to the surface.”
The way things are made is extremely important. What materials are being used? How do those materials affect the wellbeing of the earth, animals, and people? Who is making them? Are their lives at risk from the conditions they work in? Are they being mistreated? We applaud organizations that are behaving responsibly in these areas and want to be a part of the increasing prioritization of ethically and sustainably made products that is happening around the globe.